With an in-depth analysis of the international SMS marketing strategy for Black Friday, Texcell has successfully developed a detailed guide to help companies effectively increase brand exposure and sales conversion during this shopping frenzy. Learn how to optimize SMS content, choose the right time to send, and use data analysis to achieve precision marketing.
As Black Friday is approaching, all major businesses are actively preparing for promotional activities. As the birthplace of Black Friday, many businesses in the United States attach great importance to this consumer festival and are preparing to carry out promotional activities on Black Friday to stimulate consumers' shopping enthusiasm.
Artificial Intelligence and Cybersecurity remain among the top technology trends in 2025. According to the SOFTSWISS survey, iGaming stakeholders rate the importance of AI and Machine Learning as 8.2 out of 10. In 2025, AI will remain crucial for personalisation, problem gambling detection and even decision-making automation.
Sports betting, a market rapidly expanding in Brazil, has raised government concerns due to increasing fraud and scams. Recently, the Ministry of Sports, through the National Secretariat for Sports Betting, reported a network of YouTube channels and digital accounts promoting bets with promises of easy profits but, in practice, defrauding consumers. According to the report, these sites collect deposits but fail to pay out promised prizes before disappearing, leaving bettors at a loss.
The Philippine Amusement and Gaming Corporation clarified its regulatory authority over Central One Bataan following remarks made during a November 13 briefing by the Bataan Peace and Order Council. During the meeting, a PAGCOR representative had stated that Central The Philippine Amusement and Gaming Corporation clarifies its jurisdiction over Central One Bataan, which was previously accused of illegal gambling and falsely claiming to be a BPO company.
The President of Brazil, Luiz Inacio Lula da Silva, stated in an interview with a national TV network this Sunday (10) that he is in favour of a proposal by Senator Jorge Kajuru so that the government, through a decree, prohibits bets related to yellow and red cards, manual throws, penalties and corners in football matches.
Betway’s unexpected decision to exit the Brazilian market has raised eyebrows, especially as the country nears a significant regulatory overhaul in its gambling sector. Despite Brazil’s potential to become one of the world’s largest gambling markets, Betway has opted to leave ahead of the regulatory launch planned for January. This early departure has intrigued analysts and customers alike. Let’s explore the implications of this move and the context behind it.
President Ferdinand R. Marcos Jr (pictured above). has officially enacted Executive Order No. 74, enforcing an immediate ban on Philippine Offshore Gaming Operators (POGOs) and other offshore gaming activities. The directive, signed on 5 November 2024, is designed to curtail the rise in criminal activity and social risks allegedly linked to the POGO industry, mandating a complete cessation of operations by 31 December 2024, or earlier.
The Instituto Brasileiro de Jogo Responsável (IBJR) has published a manifesto outlining guidelines for responsible gambling, with focus on promoting transparency, security, and integrity within Brazil’s rapidly growing online betting sector. The manifesto presents several measures to upgrade market security, including the use of facial recognition technology to prevent underage gambling.
