In the vibrant and culturally rich nation of Brazil, the world of gaming, casinos, gambling, and betting has evolved into a thriving industry, fueled by a combination of technological advancements, a growing middle class, and a population that embraces entertainment with enthusiasm. At the forefront of this exciting evolution stands SMS (Short Message Service) marketing, a powerful tool that has revolutionized the way gaming and betting operators connect with their audiences.
Singapore plans to authenticate government messages with a single sender ID initiative. GovInsider speaks to Open Government Products’ (OGP) Assistant Director of Policy, Hygin Fernandez, to learn more about how the initiative came to be.