With tightening global communications regulations, sending gambling-related SMS messages will become increasingly difficult in 2025. Most countries have strengthened monitoring of sensitive content such as gambling, lotteries, and betting, especially content containing links, which can easily trigger interception mechanisms. So, which countries can still send gambling SMS messages? Which channels have we tested and found to be effective? This article reveals real-world delivery data.
I. Global Policy Overview of Gambling SMS
In 2025, the following regions will have stricter policies regarding gambling SMS, and caution is recommended when sending them:
Most of Europe (such as Germany, France, and the Netherlands): Operators have strong intelligent identification capabilities, and the content is highly sensitive.
India and Vietnam: Sensitive words are frequently blocked, and content containing domain name links is almost 100% blocked.
Some countries (Brazil and Mexico) still maintain a relatively relaxed SMS censorship environment.
II. List of Countries Where Gambling Content Can Still Be Delivered in 2025 (Tested Effectiveness)
Based on millions of daily client delivery data, we have compiled the following countries and channels where gambling SMS can still be delivered reliably:
Country Content Support Channel Characteristics Measured Success Rate
Philippines supports gambling with multiple stable channels with links, achieving a 90%+ success rate
Brazil supports gambling with short links, achieving a 90%+ success rate
Mexico supports gambling and promotional content, supporting both short and long codes, with a high delivery volume of 90%+
Indonesia supports gambling, but recommends using short links, achieving a stable channel and supporting high-volume delivery of 85%-90%
III. Tested Routing Case Studies
Case 1: Brazil Route (Average Daily Client Send Volume: 500K)
Sending Time: Optimal performance between 12:00 PM and 9:00 PM Brazil time
Channel Performance: Using short codes and short links, the interception rate is extremely low.
Case 2: Mexico Route (Average Daily Client Send Volume: 100K)
Optimization Strategy: Content symbols + Spanish rewording + short links increased delivery success rate by 30%
IV. Gambling Content Delivery Recommendations for 2025
Avoid repetitive templates: It is recommended to update the copy regularly to circumvent intelligent content recognition;
Choose domain names carefully: It is recommended to use a shortened link service or dynamically generate a redirect page;
Control the frequency of delivery: Daily, stable delivery is better than frequent, bursty delivery;
Test channels in advance: Channel conditions vary significantly between countries, so it is recommended to conduct a free test before officially sending.
V. Conclusion: There is still room in the gambling SMS market, but caution is advised.
Although the difficulty of sending gambling SMS messages is increasing globally, by flexibly adjusting content, selecting appropriate channels, and combining real-world testing feedback, it is still possible to find viable paths in specific markets. We offer free testing, quick account opening, and customized SenderIDs. Please contact us to request a tested channel.
