Why Brazil is the #1 Market for Gambling SMS in 2025

In 2025, Brazil has officially taken the spotlight as the #1 market for gambling SMS marketing. With a rapidly growing betting industry, high smartphone penetration, and strong user engagement via SMS, the country offers unparalleled opportunities for gambling operators, affiliates, and marketing providers.

1. Explosive Growth of the Gambling Industry

The Brazilian gambling market is expanding at record speed. Since the legalization of sports betting and the rise of online casinos, millions of Brazilians are engaging in betting every day. According to industry reports, the market is expected to surpass USD 4 billion by 2025, creating huge demand for effective customer acquisition channels.

2. High Mobile Penetration & SMS Engagement

Brazil is a mobile-first country. Over 96% of internet users access the web via smartphones, and SMS remains one of the most trusted and widely used communication channels. Unlike emails or app push notifications that can easily be ignored, SMS messages in Brazil have an open rate of over 90%, making it the perfect channel for gambling promotions.

3. Favorable Regulations & Market Readiness

With regulatory frameworks becoming clearer, international operators are entering Brazil at scale. This creates fierce competition, and SMS marketing stands out as the most cost-effective and compliant way to reach players. The market’s readiness ensures that both operators and affiliates can run targeted campaigns with measurable ROI.

4. SMS Delivers Direct Results

For gambling businesses, time-sensitive offers such as live betting odds, bonus codes, and deposit reminders are crucial. SMS enables real-time communication, ensuring players never miss an opportunity. This is why top gambling brands in Brazil are investing heavily in bulk SMS campaigns in 2025.

5. Why Brazil Leads Globally

Compared to other markets in Latin America, Brazil combines three winning factors:

Massive user base of 200M+ people.

Cultural passion for sports and betting.

Proven SMS response rates unmatched by other channels.

This unique combination makes Brazil the #1 global market for Gambling SMS in 2025.